About Us
Irwin Broh Research is a full-service market research company
With over 50 years of specialized market research expertise, Chicago-based Irwin Broh Research has earned its reputation as the trusted intelligence partner for powersports and outdoor power equipment manufacturers. Since 1996, we’ve delivered data and insights about powerboats, marine engines, ATVs, side-by-sides, motorcycles, snowmobiles, personal watercraft, and outdoor power equipment. We’re proud to be helping industry leaders make data-driven decisions that fuel growth and innovation.
Past and Present Clients
General Clients
Health + Nutrition
Outdoor Power Equipment
Marine Industry
Powersports
Association Research
Study Methodology
2026 Battery OPE Survey
Penetration and Attitude Survey Among Commercial Landscape Contractors
View Draft Survey Topics- Careful vetting of qualified landscape contractors
- Survey invitation outreach via email, phone, text, and personal contact
- Target of 500 completed surveys, with respondent distribution screened and weighted by census region, company size, and ownership type
- Password-protected online survey (8–12 minutes) featuring appropriate skip patterns and navigation branching
- Brand list review and additions available to subscribers
- Respondent incentive: $100 Amazon gift card code delivered via email
- Respondent composition (2026): approximately 50/50 split between firms using some battery-powered OPE tools and those using none
- Custom question options and analysis subgroups available upon request
- Survey in field: Spring 2026
- Results delivery: Summer 2026
- Deliverables: Data tabulations and/or interpretive PowerPoint decks
- Results presentations available via Teams, Zoom, or in person
- Annual updates planned, with year-to-year tracking of key metrics
Pricing options
Sign up now for the *Early-Bird discount
Based on direct feedback from landscaping professionals across the U.S., these exclusive reports will deliver valuable insights on battery-powered OPE tools.
Product pricing includes tool specific data tabulations and executive summary PowerPoint reports. (10% discount for data tabulations only.)
* Zero Product pricing includes attitudes and insights only (no brand or specific tool data)
Sign Up Now| Number of Product Category Reports | List Price | Early Decision Price: 50% Down Payment by April 1, 2026 |
|---|---|---|
| 0* | $5,900 | $5,100 |
| 1 | $7,900 | $6,700 |
| 2 | $10,900 | $9,200 |
| 3 | $13,700 | $11,600 |
| 4 | $16,300 | $13,800 |
| 5 | $18,700 | $15,900 |
| 6 | $20,900 | $17,700 |
| 7 | $22,900 | $19,500 |
survey goals
- Ownership incidence and purchase behavior
- Reasons for buying among owners, reasons for avoiding among non-owners, and reasons for abandoning among past owners
- Brand awareness and future purchase consideration set
- Tool satisfaction and same brand repurchase intent
- Perceptions of cost vs. performance
- Battery run time, charge time, and real-world usability
- Field-level insights such as crew acceptance and satisfaction
Draft Survey
Subscribers can review and add brands to the survey list. Custom question additions and analysis subgroups will be available to meet specific research needs.
View Draft Survey TopicsProducts Covered
What do commercial landscapers really think about battery-powered equipment?
Whether you’re optimizing product development, fine-tuning your marketing strategy, or expanding your market footprint, this data will empower you to make informed, customer-driven decisions.
String Trimmers
Blowers
Hedge Trimmers
Lawn Edgers
Chain Saws
Pole Pruners
Walk-Behind Mowers
Contact Us
What do you want to know?
Irwin Broh Research knows the outdoor power equipment market inside and out. For over 30 years, we’ve been a trusted source for commercial OPE research, equipping brands with the data and insights needed to grow and innovate. Fill out our form to express your interest in working with us.